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Leveraging Trials When Selling Complex Products | Laura Erdem, Dreamdata

Leveraging Trials When Selling Complex Products | Laura Erdem, Dreamdata

Update: 2024-08-01

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In this episode of the Growth Machines podcast, host Vincent Jong talks with Laura Erdem from Dreamdata about their unique approach to combining product-led growth and traditional sales in their go-to-market strategy. Laura delves into her role and the evolution of Dreamdata's sales strategy, from a sales-led model to incorporating a free trial product-led component. They discuss the trials and triumphs of this transition, the importance of understanding customer needs, and how personali...

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Leveraging Trials When Selling Complex Products | Laura Erdem, Dreamdata

Leveraging Trials When Selling Complex Products | Laura Erdem, Dreamdata

Vincent Jong